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Creating a data-first culture. Choosing the right marketing technology. Using AI for segmentation, personalization, and optimization. These are...

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In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content...

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Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their...

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Through integrations with WW's software technologies, members can now ask Alexa or Google Home how many smart points they have left that day,...

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Some swear by the highly iterative process for creating marketing content. Others say it's not a...

 

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Expert tips for making the most of Amazon's advertising offerings and factors to manage before you even get...

 

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